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DIGITAL

Post-it Map would be the digital element to the Post-it campaign. The idea is to approach the concept of memories and post-it notes from a different angle. Instead of just capitalizing on post-it’s helpful element of reminding us to do trivial tasks and jot down to-do lists, the Post-it map would place emphasis on the emotional aspects of places and memories. The map would be a nationwide project, where audience engagement would build a map of personal landmarks that hold meaning on an individual level.

For example, the independent coffee shop down the street from you is not necessarily special, but it was probably the first date spot for many people throughout the years. 

There would be a Post-it map website, that would have a display similar to one of a gps, such as the google maps satellite view. On the map a graphic of a pile of post-it notes would be shown in larger towns and neighborhoods. The post-it graphic would display the number of how many post-it memories have been shared there. Once you click on a specific post-it pile, you have the option to view all of the post-it memories that have been added to the map within that specific place. 

People would add to the map by typing in the address of their personal landmark. They would make an account, either linked to their instagram, twitter, email, facebook, etc., and add a virtual post-it, stating the story as to why this place is important/sentimental to them. There would also be an option to share this memory with a specific person, or share it on social media, like instagrams stories. 

There would also be a hashtag #postitmap that could be used on instagram, facebook, and twitter. People would share a photo of themselves in the particular landmark that holds meaning to them. The photo must include a post-it that has a brief description as to why this place is special to the person. For example, someone outside of Madison Square Garden, with a post-it on the entrance door that says, “First concert.”

Anyone who adds to the Post-it map website or partakes in the hashtag is automatically entered to compete to have their photo/landmark stories turned into an actual ad used for the post-it campaign, along with a year-long supply of all 3M office products, and a $10,000 prize (maybe a trip instead).